Promotions
ACDelco Advertising Campaigns & Promotions
You can view current and previous ACDelco advertising campaigns and trade promotions. Simply click on the related links.
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TRADE PROMOTIONS |
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RADIO ACTIVITY |
We ended year 2003 with a new ad on radio. It drove home the point that it's best to buy genuine spare parts. And that the best place for genuine spare parts is ACDelco.
We succeeded in communicating this fact with an interestingly done spot. It was recorded as a conversation between the local garage owner and his subordinate. The subordinate gets severely reprimanded by the owner for using ACDelco spare parts on a car. He tells him how this would mean a loss of profits, as the car wouldn't have to come back to the garage again.
It ends with the garage owner telling the subordinate to use only ACDelco spares in his car. This goes to show that ACDelco is a brand that is trusted by one and all.
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Radio Jingle 1 |
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Radio Jingle 2 |
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TRADE SHOWS |
ACDelco hosted over 100 wholesale dealers from around the world at the AAPEX show in Las Vegas from November 4-7, 2003. This show was a grand success for ACDelco owing to the overwhelming participation and the remarkable support and trust we got fromour dealers.
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